Commercialization and promotion of your product line over the internet has given global exposure to your products. In the current scenario, internet marketing is considered imperative for both strategic as well competitive advantages. It plays a significant role in expansion of marketing operations. It simply brings companies and industries of different stature on the same platform by giving them the access to mass market.
Adding a feather to this, there has been a considerable development in the current domain for the textile industry. Owing to this, the current internet domain names will soon be hinged by a list of exclusive domain name. There is a huge list of domain name that include the specific one “.clothing” for the textile and apparel industry.
Earlier there have not been specific domain names, but more of generic names such as .com, .org, .net and .info etc. There has been a gigantic development in the Domain Name System (DNS) which represents one of the greatest changes to the Internet since its inception. This information has been supplemented by the International Corporation for Assigned Names and Numbers (ICANN), the organization that oversees the web-address system.
According to ICANN, the domain address “.clothing” will revolutionize the textile industry by making it more consumers friendly. The domain name ‘.clothing’ is expected to have substantial insinuations for apparel retailers and consumer brands, as it would give them more choice in shaping their Internet identity.
In the current scenario, a huge majority totaling to 78 percent of the over 143 million registered domain names are in .com category followed by others in incomparable lesser percentage. It is expected that the new domain names will make Internet addresses more assorted and diverse. It would also be a boon over the current non- descriptive offerings.
According to the experts, the new system of domain name allotment would usher in a new era of branding opportunities and open up a plethora of marketing prospects. The new top level domain name system will be beneficial for both bricks-and-mortar and online retailers.